(Aug 09, 2010) - Fair Trade is a commercial approach to help marginalized producers of goods get better and fairer returns. This approach also advocates social and environmental standards to promote sustainability.
A recent study conducted by Green N Brown (http://www.GreenNBrown.com) discovers that the market for Fair Trade products was estimated at close to $2 Bil USD in 2009, growing at a CAGR of over 40% over the past 5 years.
“US is by far the largest market for Fair Trade products”, says Green N Brown Evangelist & CEO Naina Vaish, “however, an average American consumer spends a lot less on purchasing these products.”
The key reason for lower penetration among the masses is likely to be lack of ready availability of these products to the consumers. While the awareness and inclination towards Fair Trade has grown significantly in the past, products are available in brick and mortar stores limited by local geographic reach. This impedes casting a wider net by the importers and retailers.
“This validates our belief that while Fair Trade is becoming a mainstream idea, however, ready availability of products is still playing the catch-up game,” concludes Vaish, “And this is the very reason we saw the need to make these products available to American consumers over Internet through Green N Brown.”
Green N Brown offers an online store that addresses the root issue of product availability. Now consumers can purchase Fair Trade products from anywhere, anytime in the country.
About Green N Brown
Green N Brown, an E-Market for sustainable and low eco-impact products, is a one stop shop for Greener Future. At Green N Brown.com we provide the best information and enjoyable shopping experience to our eco shoppers by offering a wide range of GREEN (eco-friendly) and BROWN (organic), hence Green N Brown.
We are committed to becoming the world's most trusted brand of environmentally safe and responsible products for a healthy lifestyle. To know more please visit http://www.GreenNBrown.com.